Neither, exactly. We're a growth advisory: we build the strategy and the operating system, and we stay close to execution. We don't run your ad account forever — we build the engine and the discipline so your team, or your vendors, can run it.

Yes — but not the way an agency sells it. We don't bill media by the hour. We build the growth engine, make the spend accountable to your margin, then run or oversee the execution as part of a system with a weekly scorecard. If you only want the cheapest hands on an ad account, we're not your fit — and we'll tell you early.

Yes — that's our managed-growth track. A senior operator runs or oversees performance, content, and lifecycle against one set of targets, with a weekly review you sit in. It's a partnership, not a vendor relationship.

Most relationships start with a fixed-scope growth diagnostic, then move into a project or a monthly partnership. We'll give you a clear number after a short call — no surprise invoices.

A diagnostic gives you clarity in 2–4 weeks. Operating results typically show in the first 90 days; compounding shows over a couple of quarters.

Our base is Cairo and Riyadh, and that's where we're strongest. We'll take work elsewhere when the fit is right.